Online Visibility for Property and Hospitality
Improving Your Online Visibility & Credibility To Grow Your Business
Google has made free booking links available to any service-based accommodation provider since March 2021. To qualify as service-based holiday accommodation it must be staffed which means that many holiday-lets do not qualify. The criteria are very similar to being eligible for a Google Business Profile, so you should be eligible for free booking links … Read more
Which? has published a survey of the best agents in the UK from the perspective of the consumer; they are, after all, a consumer organisation. We look at the same organisations from the perspective of the owner. Landmark Trust is not an agent but rather a Trust which purchases properties, restores them, and then lets … Read more
In a nutshell, DA is a popular proprietary measure of the authority of a website, in other words, how well it is likely to rank organically in the Search Engine Results Pages (SERPS).
Press release distribution services and press releases have become more versatile than ever before especially in today’s social marketing scene. They’ve obviously been around for a long time but apart from the purposes of announcing a new product launch or a company’s latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits.
The 3-pack is the list of results that appear when someone is searching online for a local business. If you are a local business you need to be in the 3-pack, especially if someone is searching on a smartphone. Why?
Being quoted in the press gives you credibility that you can’t get from any other marketing strategy. When prospects compare your company to the competition what do they see? Who has the best press? Having media coverage gives you an advantage.
The big difference between a normal (organic) search on the internet and a local search is that organic searches are largely on unstructured data whereas local searches are on structured data contained in databases such as directories and maps.
Some businesses aren’t sure how to ask (or when). A few are too busy chasing customers and putting out fires to take them seriously. A few feel their business doesn’t depend on reviews (good or bad) to be successful.
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting an online review from a happy customer does not have to be a dirty transaction.
Is your Review Star Ratings all that you are aiming for? Your customers will dig deeper than that and so should you. What really makes for a great online review?
