Online Visibility for Property and Hospitality
Improving Your Online Visibility & Credibility To Grow Your Business
This is a catch-all category for articles that do not relate to one of the other defined categories.
Google has made free booking links available to any service-based accommodation provider since March 2021. To qualify as service-based holiday accommodation it must be staffed which means that many holiday-lets do not qualify. The criteria are very similar to being eligible for a Google Business Profile, so you should be eligible for free booking links … Read more
Which? has published a survey of the best agents in the UK from the perspective of the consumer; they are, after all, a consumer organisation. We look at the same organisations from the perspective of the owner. Landmark Trust is not an agent but rather a Trust which purchases properties, restores them, and then lets … Read more
In a nutshell, DA is a popular proprietary measure of the authority of a website, in other words, how well it is likely to rank organically in the Search Engine Results Pages (SERPS).
The big difference between a normal (organic) search on the internet and a local search is that organic searches are largely on unstructured data whereas local searches are on structured data contained in databases such as directories and maps.
What3Words is better than SatNav because it is more accurate than Postcodes and easier to remember than Latitude/Longitude coordinates.
LinkedIn is usually the highest ranking social platform and therefore where you are most likely to be found online. Make sure you make a good first impression.
Hundreds of articles have been written about this so there is no point in trying to replace all that good advice. The key point to note is that LinkedIn ranks better than most social networks and is considerably better than its rivals for B2B purposes. Most companies fail to make the most of it, even … Read more
