What is Structured Data and should it be used?

What is Structured Data and should it be used?

The big difference between a normal (organic) search on the internet and a local search is that organic searches are largely on unstructured data whereas local searches are on structured data contained in databases such as directories and maps.

LinkedIn Best Practices for Companies

Hundreds of articles have been written about this so there is no point in trying to replace all that good advice.  The key point to note is that LinkedIn ranks better than most social networks and is considerably better than its rivals for B2B purposes.  Most companies fail to make the most of it, even … Read more

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