Online Visibility for Property and Hospitality
Improving Your Online Visibility & Credibility To Grow Your Business
Admin 
The 3-pack is the list of results that appear when someone is searching online for a local business. If you are a local business you need to be in the 3-pack, especially if someone is searching on a smartphone. Why?
Some businesses aren’t sure how to ask (or when). A few are too busy chasing customers and putting out fires to take them seriously. A few feel their business doesn’t depend on reviews (good or bad) to be successful.
Google regularly changes its algorithm which can affect Local Search or make it more competitive. Google’s motivation is to improve the experience of the general public rather than to make things difficult for local businesses.
As the landscape is constantly changing I performed a Google search to try to find the answer. For packaged services, the answer that came back was between $199 and $499 per month.
It is as well to establish how you are going to measure success before spending money on any marketing campaign. This applies whether it is TV, postal mailshot, email marketing social media or SEO. This series focuses on Local SEO so we will look at the metrics that could be measured.
What do we mean by “rank number one”. This means that when someone is searching for the main category used on your Google My Business listing in your area, your business appears in the first position. It is possible to rank number one for multiple categories (or keywords) and the more a business ranks for the better it is performing in Local SEO. To use a phrase from Warren Buffet, the business has a stronger moat.
Having a strong online reputation is a very good way to win more customers as it has a wider reach than “word of mouth” recommendations. It is, therefore, a good idea to draw attention to any reviews that exist, especially good ones. This can be done by placing some of them on your website but they carry much more credibility if they are on trusted 3rd party sites.
It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond. When you talk to them, they’re full of praise. So why won’t they do it? Why won’t they write a review? Barriers. Barriers … Read more
There are several reasons why online reviews help local businesses to increase their sales. We outline the main reasons why local businesses should actively seek online reviews.
If you plan to relocate your business there are many steps involved in the project, including your online visibility. The comments below apply just as much to a multi-location business that moves the location of one of its branches.
