Online Travel Agents (OTAs)

Online Travel Agents (OTAs) have largely replaced high-street travel agents as a result of the Internet.  They have obvious advantages such as global reach and 24/7 availability.  Each has strengths and weaknesses and it is wise for owners to keep abreast of what is going on in the OTA world so that they are prepared for some of the problems with specific OTAs and OTAs in general.

We maintain a non-exhaustive list of the main OTAs and update it from time to time.  In addition to OTAs there are many sites which charge a listing fee but do not charge a fee each time a booking is made.
  • is an online marketplace connecting people who want to rent out a spare room, flat, or igloo with people who want to stay in more personal places when they travel.
  • Agoda is one of the world’s biggest OTAs with a global network of 2 million properties in more than 200 countries.
  • Airbnb’s accommodation marketplace provides access to millions of unique places to stay in more than 100,000 cities around the world.
  • is one of the largest booking sites in the world for bed and breakfasts. They allow travellers to discover new properties and property owners to advertise their properties.
  •, now owned by Expedia, is also one of the largest booking sites in the world for bed and breakfasts. They allow travellers to discover new properties and property owners to advertise their properties.
  • is one of the largest travel websites in the world. They enable properties to grow their business and reach global travelers of all kinds. More popular with customers than owners.
  • Expedia attracts millions of reservations per year for hundreds of thousands of properties around the world.
  • FeWo-direkt is an OTA based in Germany that has more than two million vacation rentals in 190 countries around the world.
  • Glampinghub is an OTA focused on Glamping properties. Glamping (luxury camping or glamorous camping) is an experience-based kind of travel that allows guests to get outside and enjoy the great outdoors without the hassle of traditional camping.
  • Google now drives direct bookings at scale. Millions of travelers around the world search for hotels on Google every day. You can get your rates and availability in front of travelers earlier and drive more direct bookings.
  • Holiday Lettings, with 700,000 properties in 150+ countries, is the go-to for diverse accommodation types like villas in Spain or yurts in East Anglia. An ideal hotel alternative offering privacy and value, it also boasts massive exposure as a part of the Tripadvisor family.
  • Hopper has cutting-edge fintech features designed to improve the reservation process, appealing especially to the younger demographic. Every day, Hopper analyzes over 30 billion price points in real-time so travelers never miss a deal.
  • is a next-generation OTA offering one of the lowest accommodation deposits on the market: 10% on booking, with 90% on arrival. It offers richer experiences and serving hotels, hostels, chalets, and more.
  • Houfy is the largest direct booking vacation rentals advertising platform for rental property types such as homes, condos, cabins, apartments and rooms all over the world.
  • i-escape curates a handpicked collection of boutique hotels, B&Bs, villas, and apartments for discerning, affluent travelers worldwide.
  • SpeedyBooker is a fast-growing online booking engine for B&Bs, Hotels, Guesthouses, and hostels. They generate over 60,000 bookings per year.
  • VRBO. With over 2 million bookable vacation rentals, Vrbo connects homeowners with families and vacationers looking for something more than a hotel for their trip.
  • Wimdu is one of the world’s leading search engines for vacation rentals with a vast selection of properties from around the globe.
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