Only those businesses that rank in the top three positions locally are really visible because Google returns the top three results by default when people search online i.e., the Local Pack.  It takes quite a long time to rank in the top three positions locally when there is a lot of competition.


The Local Finder includes all companies that have a Google Business Profile which matches the search keyword or phrase and location.  The Local Organic Search results include all websites of companies that match the search keyword or phrase and location.  


It is quite possible for a company without a website to rank #1 in the Local Pack and for a website ranking #1 in organic SERPs to not appear in the Local Pack or Finder.  It is for this reason that Local Search Optimisation is very important.

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