Press releases have become more versatile than ever before especially in today's social marketing scene. They've obviously been around for a long time but apart from the purposes of announcing a new product launch or a company's latest acquisition, press releases also provide huge publicity for businesses as well as SEO benefits. Here are some of the advantages of press release distribution:
HUGE viewership and customer base
Around the world, more than 80 million are reading the news. If just 0.1% of those readers read your press release and bought your product, you'd be benefitting quite a lot. There's a huge pool of potential customers out there, so make the most of it and write a press release that's worth reading. However, don't turn your press release into an advertisement.
Increased visibility and trust
The more people read about you, the more they know you. Before you know it, customers and journalists begin to empathise with you and support your cause which of course, should be good for mankind and not the opposite. The more people that understand your purpose and objectives, the more likely you'll be covered in the media. So, remember to give them something worth publicising in the first place.
Enhanced SEO efforts from Press Release distribution
It's no surprise how people use press releases to maximise their off-page SEO backlinking efforts. Any SEO marketer would tell you the importance of keyword research and anchor backlinks when writing a press release – all for the sake of SEO. The links commonly found on press releases are not there for decorative purposes, but for readers to click so that they can be redirected to your site. That results in increased traffic which is a ranking factor by itself, not to mention the benefit of backlinks.
Managing and fixing your reputation
Not everyone gets good customer reviews and sometimes just because of one unsatisfied customer, your website's reputation on SERPs could become tarnished. Press release distributions can help you manage your reputation, especially if you've been getting negatively blamed for something you did not do. Optimising your press releases and sending them out for SEO purposes can help you gain back the positive reputation you deserve, pushing all your negative reviews to the back of SERPs.
Why it's called "News", not "Olds"
The achievements and advancements of your company are all highlighted in the press release. With the mass syndication of your press release, your company's information will spread like wildfire. Your prospective customers will not only get the most updated news about your brand but at the same time, you can let people know how successful you are.
Become an industry expert
Don't forget, if you're sending out press releases for people to read about you/your company, you/your company must be something worth reading about. As such, you have to be an expert at something and actually educate and share the information that you've become so well-informed about. Doing so increases your viewer's trust and rapport and eventually, if people like and agree with what you talk about, they're more likely to purchase the service or product that you have to offer.
Press Release Distribution is cost-effective
In terms of SEO, press release distribution can be considered one of the more economical choices. Its results are also more observable and measurable than social media marketing. Generally, using press release distribution to increase traffic and maximise SEO efforts is pretty good value for money. It does depend on your line of business but compared with paid advertising it can be very cost-effective.
Spread your brand virally
We're now in the age of Web2.0, whereby everyone is entitled to contribute to a piece of the internet, everyone can be heard. Any press release that's good enough could be shared multiple times through various social platforms. The end result – a chain effect where your news spread across networks that will drive more online users to read and share your news tips, thus more leads and more sales.
Extend the reach of PRs through RSS feeds
Sometimes, users search for their news through RSS (Really Simple Syndication) newsreaders as there are many websites that allow them to subscribe to these news feeds based on their interests. Using press release distribution extends your reach to these audiences, gaining the mindshare of another customer base beyond your current and already existing one.
Permanent Indexation via Press Release Distribution
Your SERP rankings will be enhanced because these press releases will be indexed by top news search engines, meaning your content will be stored inside Google's (or any other search engine's) database for easy accessibility. This makes it extremely easy for consumers, journalists, and other interested parties to find your content should they search for it on Google.
In short, press release distribution is an effective way to be found, increase your traffic and sales while not costing as much as a large-scale advertising campaign. And with so many new facilities and tools available online, it is now easy to manage and distribute your messages to your target audiences – literally anyone can do it.
What are you waiting for? Submit your press release now. It's time to get some serious publicity! Don’t know where to start? Get in touch with us.
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