There are many businesses that have multiple locations and for some, such as franchises, that is their business model. Even very small businesses may have another location, either within the same town or in one nearby; and this can easily be managed with Local SEO.

The answer to whether you can rank in a city nearby is Yes and no. Local rank is determined by three main factors Relevance, Proximity, and Prominence. If there is little competition then it is possible to build enough relevance and prominence that your business ranks in nearby cities. But if there are other similar businesses in those cities then prominence will dominate in favour of the local businesses.

Why should a local business worry about voice search? Research suggests that voice search is growing fast and we go through some data points to show its importance for local businesses.

It can be a one-time and it certainly is compared with organic SEO, which requires constant effort. Many aspects of Local SEO are a one-time task such as claiming a Google My Business listing. However, it is dangerous to assume that everything will remain neatly in place and so it advisable to keep a close eye on things. We offer a monitoring service for this.

In the good old days when things were still analogue, photos were usually produced on paper and put into albums. Descriptions would have been written in the albums or on the back of the photos themselves to provide context. The digital equivalent is called tagging.

Just as there are things a business can do to increase their brand’s presence and visibility through Local SEO, there are also things they can do to hurt it. Read this article to find out the other most common mistakes made with Local SEO.

While Local SEO efforts may begin with your Google My Business listing, they certainly do not end there. There are a number of things, in addition to creating a Google listing, that a business can do to increase their Local SEO presence.

All Local SEO efforts begin with Google My Business. Google My Business is a free tool for businesses and organisations to manage their local online presence; it literally puts them on the digital map.

Google My Business, Yelp, the Yell.com etc. are all online directories that contain thousands of Local Listings. Those Local Listings include a business’s NAP, and other details about the business, such as its hours of operation. They have largely displaced their printed predecessors and many have kept their name (e.g. Yellow Pages).

NAP is a common acronym used in Local SEO and it stands for “Name, Address, and Phone number”. A mention of a businesses NAP on a third party site is known as a Citation and Citations are an important ranking factor for local businesses.