Local Search Optimisation Book

Local Search Marketing and Local Search go hand in hand, with Local Search Marketing being a result of Local Search optimisation (Local SEO) efforts or buying online adverts. This article deals only with Local SEO and not paid advertising (PPC).

Online searches are those searches that users make millions of times a day all over the world, within the search engines. Sometimes these searches are for general information, and sometimes users are searching for specific products, services, or businesses.

SEO has a bad name due to the many companies and individuals selling SEO services, often using mass email campaigns and unsolicited calls. Let’s start by defining SEO and differentiating it from Local SEO.