Video is now an extremely important form of content for any business because it is easy to consume and can impart information more effectively than the written word. To that extent, we can include audio here as well. Video services have improved dramatically in the last few years and are now an integral part of platforms such as Facebook and LinkedIn. There are many video platforms available but the one to focus on for online visibility is still the Google-owned YouTube.
YouTube is now being built into devices like Smart TVs and an increasing amount of its content is being consumed on television. The younger generation consumes most of their material on smartphones, even TV series and movies. YouTube is where they can find content with ease and consume it. If you are not there you should be. Very few businesses set up YouTube to rank better and therefore they fail to take full advantage of the medium. We have a range of services to help in this respect and we have case studies to prove that it is effective. If you would like us to review or set up your YouTube Channel, please get in touch.
The next article is about Google My Business.