Navigation may seem like a strange subject for a website focusing on local SEO but it plays a critical part behind the scenes. Search engines understand structured data and things like Longitude and Latitude are exactly that.
We are interested in how to help search engines to associate our clients’ businesses with their location, and navigation plays a part. When you find a business on Google Maps it usually includes a link called “Directions” which shows you how to navigate to that business.
We can leave clues for search engines in all sorts of places such as by tagging images with geo coordinates. It is important to do so to improve local online search results.