4 Major Barriers Preventing Your Happy Customers from Writing Positive Online Reviews

It’s frustrating isn’t it? You’ve exceeded your customer’s expectations. You’ve under-promised and over-delivered. Maybe you’ve taken a loss for them. Or you’ve pulled a series of all-nighters. You’ve gone above and beyond. When you talk to them, they’re full of praise. So why won’t they do it? Why won’t they write a review? Barriers. Barriers … Read more

Reputation Management

Reputation Marketing is the process of building a good reputation and then letting prospective customers know about it so that they are more likely to do business with you in the future. Before the internet this was known as “word of mouth” and it is also known as referrals. The internet has spawned a whole … Read more


We have mentioned in our comments elsewhere that consistency is important online. This makes perfect sense as the same applies in the offline world. But there are areas on the internet where inconsistencies can arise without your knowledge and this is where the importance of monitoring comes in. One area we have mentioned is citations … Read more

Online Credibility

Online Credibility Gaining the trust of consumers is essential if you want to generate business and this is as true today as it was before the internet era. When face to face you can look the consumer in the eye, shake hands and otherwise communicate in reaction to their spoken and unspoken signals which you … Read more

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