In 2017 I published a book called “Local Search Optimisation” (Local SEO) both in soft-cover and Kindle, available on Amazon. All books of this nature become dated and, concurrently, experience leads to more useful content. Rather than update the whole book which will always have limited distribution, I decided to instead to republish it on … Read more
Local SEO You can find many articles on Local Search Engine Optimisation with a simple online search. Big names like Moz, Ahrefs and SEMrush will dominate the search results and offer lots of advice on how to improve your search results. It is well worth reading what they have to say if you have the time. If you … Read more
The answer to whether you can rank in a city nearby is Yes and no. Local rank is determined by three main factors Relevance, Proximity, and Prominence. If there is little competition then it is possible to build enough relevance and prominence that your business ranks in nearby cities. But if there are other similar businesses in those cities then prominence will dominate in favour of the local businesses.
It can be a one-time and it certainly is compared with organic SEO, which requires constant effort. Many aspects of Local SEO are a one-time task such as claiming a Google My Business listing. However, it is dangerous to assume that everything will remain neatly in place and so it advisable to keep a close eye on things. We offer a monitoring service for this.