If you have never come across What3Words.com then you are in for a treat. The platform is free to use in its basic form and can be a life-saver, literally. The Emergency Services are beginning to use it.
What3Words Address (hyperlink)
What3words automatically assigns a three-word address to any 3m x 3m square, on a grid of 57 trillion squares across the globe. Read this Wired Magazine article which can tell you more about the background.
What this means is that you can quickly generate a memorable geo-location accurate enough for most purposes. Try doing the same with Latitude and Longitude and you will quickly appreciate the advantage. A typical geo-location using the system looks like this – https://w3w.co/most.native.shuts. All you need to remember is the three words at the end which most people can do.
What3Words Use Cases
The use cases are endless and you can use your imagination or do some research online for ideas. One of my specialities is helping local businesses with their online Visibility and Credibility. This usually involves sorting out their listings on Google Maps, Bing Places and Apple Maps amongst others.
It is amazing how many businesses show the wrong location on these platforms. But is perhaps not surprising because they are not that easy to set up, at least compared with What3Words. So local businesses wishing to make it easier for their customers and prospects to find them should consider using What3Words. They should place the link on their website, social media accounts, email signature and brochures.
How to generate a What3Words link
To generate the link you simply download the App to your phone or tablet and navigate to the nearest square. People clicking on the link will be taken to the website (or App). From there they can get directions from other systems such as Google Maps.
This is so much more accurate than a Postcode which is what most SatNav systems rely on. If you wish to be more accurate you can use Lat/Long which looks like this – 51.564726, -0.133335. But try remembering that or entering it into your device. The Emergency Services may never get there on time!