In 2017 I published a book called “Local Search Optimisation” (Local SEO) both in soft-cover and Kindle, available on Amazon. All books of this nature become dated and, concurrently, experience leads to more useful content.
Rather than update the whole book which will always have limited distribution, I decided to instead to republish it on my website. This has been done as a blog series. I will be able to go back and update the content as things change. If you are interested to have this information to hand, bookmark this page and refer to it from time to time.
Here is a list of Chapters and you can link to the blog articles in the right-hand menu area.
1 Organic versus Local SEO
2 What is Local Search?
3 What is Local Search Marketing?
4 What are the benefits of Local SEO?
5 What types of businesses can use Local SEO?
6 Do businesses need to use Local SEO when all of their customers are close by?
7 What is NAP and why is it important?
8 What is a Local Listing?
9 What is the most important thing businesses can do to improve their Local SEO efforts?
10 What are other strategies a business can employ to increase their Local SEO results?
11 Is there anything that can negatively affect a business’s Local SEO results?
12 Why does tagging photos help with Local SEO?
13 Is Local SEO a one-time project?
14 Local Voice Search Optimisation
15 Can a business rank in a city where they are not located?
16 How does Local SEO work with businesses that have more than one location?
17 What happens if I move my business to a new location?
18 What are the benefits and pitfalls of Online Reviews?
19 How can I build a strong Online Reputation?
20 How long will it take to see results from Local SEO efforts?
21 How can I measure success?
22 How much do Local SEO services cost?
23 What has changed in Local SEO?