You can find many articles on Local Search Engine Optimisation with a simple online search. Big names like Moz, Ahrefs and SEMrush will dominate the search results and offer lots of advice on how to improve your search results. It is well worth reading what they have to say if you have the time. If you are short of time then you can leave that to specialists like us and rely on our advice.
What you need to know is that Local Search Engine Optimisation is different from SEO (Search Engine Optimisation). The easiest way to explain the difference is that
- it is possible to be found in Local Search if you don’t have a website
- it is possible that however good your website, you may be invisible in Local Search
The vast majority of business websites are set up to be found in organic search results (SEO) and not optimised for local search results. This does not matter for e-commerce or international brands but it really does matter for any business that has local stores or serves a local area. This is because the majority of searches conducted by people looking to buy something are treated by search engines as local online searches rather than organic searches.
You can learn more online from many sources or you can read our book “Local Search Optimisation” which is serialised and updated on this website.