Online Visibility and Credibility Services
Improving Your Online Visibility & Online Credibility So Prospective Customers Can Find You And Like What They See
Local SEO is differentiated from Organic SEO which is what most people expect on the search engine results page (SERP). Local search results come from structured databases rather than unstructured websites.
Google regularly changes its algorithm which can affect Local Search or make it more competitive. Google’s motivation is to improve the experience of the general public rather than to make things difficult for local businesses.
As the landscape is constantly changing I performed a Google search to try to find the answer. For packaged services, the answer that came back was between $199 and $499 per month.
It is as well to establish how you are going to measure success before spending money on any marketing campaign. This applies whether it is TV, postal mailshot, email marketing social media or SEO. This series focuses on Local SEO so we will look at the metrics that could be measured.
What do we mean by “rank number one”. This means that when someone is searching for the main category used on your Google My Business listing in your area, your business appears in the first position. It is possible to rank number one for multiple categories (or keywords) and the more a business ranks for the better it is performing in Local SEO. To use a phrase from Warren Buffet, the business has a stronger moat.
Having a strong online reputation is a very good way to win more customers as it has a wider reach than “word of mouth” recommendations. It is, therefore, a good idea to draw attention to any reviews that exist, especially good ones. This can be done by placing some of them on your website but they carry much more credibility if they are on trusted 3rd party sites.
There are several reasons why online reviews help local businesses to increase their sales. We outline the main reasons why local businesses should actively seek online reviews.
If you plan to relocate your business there are many steps involved in the project, including your online visibility. The comments below apply just as much to a multi-location business that moves the location of one of its branches.
There are many businesses that have multiple locations and for some, such as franchises, that is their business model. Even very small businesses may have another location, either within the same town or in one nearby; and this can easily be managed with Local SEO.
The answer to whether you can rank in a city nearby is Yes and no. Local rank is determined by three main factors Relevance, Proximity, and Prominence. If there is little competition then it is possible to build enough relevance and prominence that your business ranks in nearby cities. But if there are other similar businesses in those cities then prominence will dominate in favour of the local businesses.
Why should a local business worry about voice search? Research suggests that voice search is growing fast and we go through some data points to show its importance for local businesses.
