Google’s Updated Guidelines for representing your Business

I came across this support article from Google which explains in some detail how to represent your business on Google My Business (GMB). This is a service that we and many other businesses offer but if you prefer to do it yourself then this article is a useful resource.

There is a recent update for those of you who may already know how to represent your business, which reads as follows:

  • Service-area businesses – businesses that serve customers at their locations – should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours.
  • Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.
  • Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.

I hope this is useful to anyone with an unmanned virtual office who is using it as the location for a service-area business.

If you would like some help with your GMB set up, please get in touch.