Being quoted in the press gives you credibility that you can’t get from any other marketing strategy. When prospects compare your company to the competition what do they see? Who has the best press? Having media coverage gives you an advantage.
The big difference between a normal (organic) search on the internet and a local search is that organic searches are largely on unstructured data whereas local searches are on structured data contained in databases such as directories and maps.
Some businesses aren’t sure how to ask (or when). A few are too busy chasing customers and putting out fires to take them seriously. A few feel their business doesn’t depend on reviews (good or bad) to be successful.
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting an online review from a happy customer does not have to be a dirty transaction.