Month: February 2020

All Local SEO efforts begin with Google My Business. Google My Business is a free tool for businesses and organisations to manage their local online presence; it literally puts them on the digital map.

Google My Business, Yelp, the Yell.com etc. are all online directories that contain thousands of Local Listings. Those Local Listings include a business’s NAP, and other details about the business, such as its hours of operation. They have largely displaced their printed predecessors and many have kept their name (e.g. Yellow Pages).

NAP is a common acronym used in Local SEO and it stands for “Name, Address, and Phone number”. A mention of a businesses NAP on a third party site is known as a Citation and Citations are an important ranking factor for local businesses.

This is a common question, especially with businesses that know most of their customers. Businesses whose customers are mostly within ten miles often believe that online promotion is a waste of time. Even the smallest businesses that know their customers personally can benefit from Local SEO if they would benefit from new customers.