Online Visibility and Credibility Services
Improving Your Online Visibility & Online Credibility So Prospective Customers Can Find You And Like What They See
Google My Business, Yelp, the Yell.com etc. are all online directories that contain thousands of Local Listings. Those Local Listings include a business’s NAP, and other details about the business, such as its hours of operation. They have largely displaced their printed predecessors and many have kept their name (e.g. Yellow Pages).
NAP is a common acronym used in Local SEO and it stands for “Name, Address, and Phone number”. A mention of a businesses NAP on a third party site is known as a Citation and Citations are an important ranking factor for local businesses.
This is a common question, especially with businesses that know most of their customers. Businesses whose customers are mostly within ten miles often believe that online promotion is a waste of time. Even the smallest businesses that know their customers personally can benefit from Local SEO if they would benefit from new customers.